PACKED BOWLS BY WIZ KHALIFA

CAMPAIGN VIDEOS & SOCIAL STRATEGY

Developed the strategy, concept, art direction and scripts for the video launch assets of Wiz Khalifa’s food brand, Packed Bowls. The goal was to re-introduce the brand to consumers with a series of videos that illustrate that when you’re looking for a meal that hits, Wiz has just what you need. As someone who listened to a lot of Wiz over the years, this was an amazing experience and the quality of work that came from such a scrappy, fast-paced project is a testament to the broader team that helped bring this creative vision to life. 

BACARDÍ COLLECTIVE

PROGRAM STRATEGY & CREATIVE DIRECTION

Developed the strategy, concept and implementation of the inaugural season of the BACARDÍ Collective. The vision of the program was to introduce new consumers to BACARDÍ’s premium aged rum portfolio by partnering with community-leading creatives across the country. The collective included painters, fashion designers, dancers and DJs that we collaborated with to create content and host live experiences. I’m proud to say the program has already begun to grow in season 2 due to the initial success and it’s been a pleasure to have been engaged with it from the initial naming process, all the way to the selection of partners.

NIKE SHAMROCK SHUFFLE

POST-RACE EXPERIENCE DESIGN

Helped Nike concept, design and produce a post-race experience that celebrated Shamrock Shufflers and Chicago. The space featured a retail wall display, an anamorphic mannequin display that doubled as a photo-op, an RFID-enabled digital display that captured and displayed runners race times as they entered the tent and an eye-catching LED ceiling fixture.

NIKE EPIC REACT LAUNCH

EXPERIENCE DESIGN & SOCIAL CONTENT

Pitched and won the opportunity to help Nike launch the Nike Epic React in Chicago. We created an immersive experience, a new fitness class and a social campaign to kick it all off.

MCDONALD’S PROJECT CONNECT

EXPERIENCE DESIGN @ COMPLEXCON

Helped McDonald’s authentically integrate into ComplexCon 2018 by creating an experience that brought influencers, celebrities and fans together to collab on exclusive McDonald’s branded merch, get down to a talent-packed DJ lineup and be the first to try the latest drop from the breakfast menu, the Triple Breakfast Stack.

THE SHURE MIXTAPE

EXPERIENCE CONCEPT & DESIGN

Helped Shure create a music studio inside an after-party for VidCons influencer elite. With a little help from producer Melo-X and voices from the party, we created a mixtape by the end of the night all while demo-ing new products with an influential and creative audience.

MILLER LITE KICKBACK SERIES

EXPERIENCE DESIGN

Good music. Good people. Great tasting beer. That's what the Kickback Series is all about. We partnered with Makossa Cookout, Everyday People and The Do- Over to host low-key day parties across the country.

VENOM STEEL GLOVES

BRAND CAMPAIGN & IDENTITY DESIGN

Helped launch a new brand of disposable, work gloves.

This is a brand for guys who do it themselves. So, in the spirit of DIY, we did everything ourselves as well. Everything from photography, to handmade typography and textures. Our goal was to live the brand and act as our target would if given the same assignment.

LUNCH STUDIO

MULTI-DISCIPLINARY ART STUDIO

My girlfriend and I founded Lunch Studio in 2014. It began as a creative outlet for us to explore our artistic expression. Since it’s humble beginnings Lunch has gone on to collaborate with a number of artists, projects and brands. We’ve produced brand pop-ups, designed props and titles for films, designed clothing and created visual art pieces. Hire us to do something cool and we will.

Lunchthestudio.com / @Lunchthestudio

MADE YOU LOOK

LUNCH X UNA MAE’S POP-UP DESIGN

Partnered with Una Mae’s, a clothing boutique on Chicago’s Milwaukee Ave, to concept, design and produce a pop-up featuring reimagined garments from their impressive vintage collection. We leaned on relationships in the community to provide cocktails from local liqueurs brand Apologue and music from former Danny’s Bar DJs Kevin and Mario. It was a fun night and we sold some amazing, one-of-a-kind pieces while drawing attention to a must-dig vintage collection.